Beer Packaging:leuven by Wonchan Lee

Wonchan Lee Creates The Leuven Beer Packaging

Wonchan Lee, the designer of the award winning project Beer packaging by Wonchan Lee explicates, Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market..

Beer Packaging:leuven by Wonchan Lee Images:

VIA: http://competition.adesignaward.com/design.php?ID=30490

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