Jaali Bean-Brand Development by Steve Todesco

Steve Todesco Discloses The Jaali Bean Brand Development

Steve Todesco, the lead designer of the awarded work Brand Development by Steve Todesco illustrates, Jaali Bean partnered with Kaleidoscope for an ongoing brand identity and packaging design engagement. The Jaali Bean brand name was inspired by the transformative idea behind the Hindi word jaali. Taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful & intriguing. Utilizing a contemporary palette and a simple design language, the packaging graphics further convey Accessible India. The photography suggests fresh and homemade. The rich textured background and sophisticated details create a distinct package design. .

Jaali Bean-Brand Development by Steve Todesco Images:

VIA: http://competition.adesignaward.com/design.php?ID=26678

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