Ayhan Guneri-s.i.s. Application Retail, Shop

At Design Interviews

Interview with Ayhan Guneri : Frank Scott: What is the main principle, idea and inspiration behind your design?. Ayhan Guneri : Our main objevtive is to let young people to live the street life in the store. We have prepared three mood boards which consist of themes street art, technology and neotric. Our client decided to use all these three options. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Ayhan Guneri : We focused on young people to enjoy the time they have spent in the store. .Frank Scott: What are your future plans for this award winning design?. Ayhan Guneri : To promote A.Design Awards competition and brands award wining store via internet, press, tv and social media. .Frank Scott: How long did it take you to design this particular concept?. Ayhan Guneri : Designing of the concept took one month and development of the concept took approximately 7 months. Other than that project application took 3 weeks. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Ayhan Guneri : Our client asked us to prepare a new era retail concept to provide their needs and to define embodied brands. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Ayhan Guneri : This designing prepared in a flexibility that it can be used in different sizes. It has been used in two stores in Istanbul so far which are 180 and 360 squaremeters. .Frank Scott: What made you design this particular type of work?. Ayhan Guneri : We prepared this design based on our clients requests. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Ayhan Guneri : Streets and trends are what gave our design a way. .Frank Scott: Who is the target customer for his design?. Ayhan Guneri : Young people and people who prefers young lifestyle. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Ayhan Guneri : It has a different creative approach and this increases curiosity of potential customers. .Frank Scott: How did you come up with the name for this design? What does it mean?. Ayhan Guneri : SIS APPLICATION basically refers to the application process of Sport in Street. .Frank Scott: Which design tools did you use when you were working on this project?. Ayhan Guneri : During the designing and project process we have used Autocad, 3ds max, Corel and traditional designing methods. .Frank Scott: What is the most unique aspect of your design?. Ayhan Guneri : The fact that street and street culture are well reflected in the store. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Ayhan Guneri : Brand designer, graficers and street artists. .Frank Scott: What is the role of technology in this particular design?. Ayhan Guneri : During the furniture productions cnc s supported by computers, big size rgb led screends, at the exterior of the shop rgb led lineer screens, image reflecting mirrors with camera systems, high volumed sound systems. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Ayhan Guneri : Interests and trends of young people and importance of social media in their lives are researched and the we have decided what kind of a store they would like to be shopping. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Ayhan Guneri : Sport in Street is a multibrand store and currently it embodies 32 brands. As each different brand needs to present their own identity, forming Sport in Streets' its own identity was the hardest part of the concept. .Frank Scott: How did you decide to submit your design to an international design competition?. Ayhan Guneri : Sport in Street is on its way to become an international brand and the company is planning to open a lot of stores outside of Turkey thus we decided that it will be important for this brand to involve in an international competition. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Ayhan Guneri : It was quite exciting and enjoyable to try to figure out which way is the best way to give realistic results as we are trying to make the street alive in the store. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Ayhan Guneri : The first store of Sport in Street was opened in Istanbul Özdilek Shopping Center, October2014. Some of the owners of 32 embodied brands observed the store. It really made us proud to see that in the following months those brands used some of the designing ideas. .

Ayhan Guneri-s.i.s. Application Retail, Shop Images:

VIA: http://www.design-interviews.com/design.php?ID=38400

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