Verpackungszentrum Graz Inh. Susanne Meininger E.u.-Cellulose Net Tube Compostable Packaging

At Design Interviews

(Excerpt) Interview with Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Frank Scott: What is the main principle, idea and inspiration behind your design?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Evolution towards 100% green packaging .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Netting has been 100% plastic almost everywhere until now. December 2013 marked the first ever appearance of biodegradable cellulose fibre netting sleeves on the shelves of retailer Rewe in Austria. .Frank Scott: What are your future plans for this award winning design?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : International marketing and extension of the product range and further R&D projects. .Frank Scott: How long did it take you to design this particular concept?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : 14 months .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : The global problem of waste packaging demands radical measures. The packaging market has been dominated by plastic for the past 40 years. A garbage slick called Great Pacific Garbage Patch the size of Central Europe was first discovered, drifting in the Pacific ocean, in 1997. Plastic packaging takes several hundred years to decompose. Since their invention, all plastic articles have been stacking up on our planet. Across the globe, only around 7% is recycled. Even though they may be out of sight, they break down into increasingly smaller pieces and mix in with the plankton in our seas, which has devastating consequences for the whole ecosystem. Synthetic materials cannot be extracted from the natural cycle of life. Compostable packaging decomposes within just a few weeks and is completely biodegradable. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : For the cellulose net tubes we are working in a partnership with the fibre producer Lenzing AG and the yarn producer Borckenstein GmbH. For international sales we will give production and sales licences. .Frank Scott: What made you design this particular type of work?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Need of the market. Cooperation with REWE. Consumers are asking more and more for biodegradable packaging. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Our partners Lenzing AG (fibre production), Borckenstein GmbH (yarn production), Henning (net production) and Erzeugerorganisation Marchfeldgemüse (packaging station) helped in the technical realization of the concept. .Frank Scott: Who is the target customer for his design?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : customers of organic food .Frank Scott: What sets this design apart from other similar or resembling concepts?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : It is a world first development and the youngest brainchild of the biogenic net packaging project of Verpackungszentrum Graz. .Frank Scott: How did you come up with the name for this design? What does it mean?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : The name contains the information about the raw material and the main property of the packaging. .Frank Scott: Which design tools did you use when you were working on this project?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : We are working with universities, engineers and designers. Natural packaging materials offer many new possibilities of colouring, styling or labelling. .Frank Scott: What is the most unique aspect of your design?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Compostability .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Verpackungszentrum Graz Inh. Susanne Meininger e.U. : Engineers from Lenzing AG, Borckenstein AG, Netzfabrikation Henning and Erzeugeror.[ End of Excerpt: Read complete interview with Verpackungszentrum Graz Inh. Susanne Meininger e.U. on Cellulose Net Tube Compostable Packaging at design-interviews.com ]

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