Sylvie Cherian-Nikidom Roller Schoolbag

At Design Interviews

(Excerpt) Interview with Sylvie Cherian : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sylvie Cherian : To develop an ergonomic and durable schoolbag, to respond to the current market need. Children carry too much weight on their backs, and current trolley bags with wheels are poorly constructed and break very easily due to poor construction. Current trolley bags with small wheels are also difficult to manoeuver and as a result are cumbersome for children to handle. Our mission was to develop a bag that would be extremely easy for children to handle, ergonomic (push or pull function), and also with an interesting look so children would want to carry it. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sylvie Cherian : The main focus was to combine great looks with ergonomics. We wanted to develop a product that doctors would gladly recommend due to its studied ergonomic functions, parents would buy happily because of durability, and children would want to carry because of the attractive design, ease of use, and collectible accessories. .Frank Scott: What are your future plans for this award winning design?. Sylvie Cherian : A line expansion is already in the works, to include more designs, with another basic color other than black, new frontal designs, as well as a larger size for baggage carry-on in planes, for both adults and children. .Frank Scott: How long did it take you to design this particular concept?. Sylvie Cherian : It took about one year to achieve the final design, and 3 more years to achieve the ideal prototype, after taking into account the input from physiotherapists, parents, and children alike. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Sylvie Cherian : As parents tired of purchasing several school trolleys a year because of poorly constructed products that break too easily and do not take ergonomics into account, we were motivated to develop a sturdy design kids would love taking to school, all the while making parents feel good about the fact that their kids are not carrying heavy loads on their backs. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sylvie Cherian : The design was entirely developed by Nikidom together with a design studio, and is being exclusively manufactured for and distributed by Nikidom. .Frank Scott: What made you design this particular type of work?. Sylvie Cherian : As parents of school-aged children, we got tired of purchasing several trolley bags every schoolyear because they break too easily. We decided there must be a way to engineeer a good quality, yet affordable product for school-aged children. As many parents, we want our children to protect their health and prefer to see them carrying heavy loads in a healthy, ergonomic fashion. With available trolley bags so fragile, our children would prefer to carry heavy loads in their backpacks thereby exposing themselves to possible spinal injuries. We believed there must be a way to design a trolley bag that is both durable yet fun for children to take to school. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Sylvie Cherian : Nikidom has worked together with a design studio in Barcelona in the development of the Nikidom Roller product. .Frank Scott: Who is the target customer for his design?. Sylvie Cherian : Children aged 7-12, although older children and even adults are currently purchasing the product. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Sylvie Cherian : Nikidom Roller is the first trolley bag with such oversized wheels, measuring 17,5 cm in diameter. It seems like an obvious functional choice, but this had never been done before. The result is a trolley bag that is extremely easy to manoeuver, regardless of how heavily loaded it is. .Frank Scott: How did you come up with the name for this design? What does it mean?. Sylvie Cherian : The product name is very simple: Nikidom Roller = company name + product function. The word ROLLER is understandable in every language and communicates easily the primary function of the product. .Frank Scott: Which design tools did you use when you were working on this project?. Sylvie Cherian : 3D AliasDesign for generating textures and images, PUR Low Density for volumes and external design, 3D software in Pro-Engineer for the creation of technical files, and Rapid Prototyping from 3D files were the main tools used although there are others. .Frank Scott: What is the most unique aspect of your design?. Sylvie Cherian : The most obvious aspect are the big, indestructible wheels, measuring 17,5cm in diameter. Other important aspects are: the ergonomic handle which allows the bag to be dragged or pushed in front, and the personalization feature with wheel stickers creating optical illusions when in motion, and interchangeable pins to decorate the front protector. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Sylvie Cherian : We worked together with a renowned design studio in Barcelona. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Sylvie Cherian : We studied what would be the best way to make a new schoolbag that would be both attractive to children, while keeping ergonomic studies at the center of the development. We wanted to develop a bag that would be effortless for children to push around, and which they would feel proud to be seen with. We conducted research through questionnaires and personal interviews with over 50 children in different schools throughout Spain, as well as physiotherapists, parents and children, in order to establish what each group considered to be the most important factors in a wheeled schoolbag. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Sylvie .[ End of Excerpt: Read complete interview with Sylvie Cherian on Nikidom Roller Schoolbag at ]

Sylvie Cherian-Nikidom Roller Schoolbag Images:


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